When Koko Kanu joined forces with the iconic RIXO Autumn Winter ‘Studio 54’ show for London Fashion Week they knew they needed to make a statement. That’s where we stepped in.

Our approach? To craft compelling social media content to captivate and resonate with a new fashion-loving audience. Through strategic storytelling and visually stunning imagery, we brought the world of Koko Kanu’s coconut rum cocktails to life at this exclusive event.

From glamorous cocktail shots to stylishly dressed women, we curated a social media experience that left followers wanting to enjoy a taste of Koko Kanu dressed head to toe in RIXO. By leveraging the power of hashtags, tagging key influencers, and fostering meaningful interactions, we ensured maximum engagement and brand visibility.

We implemented social media advertising campaigns to coincide with pivotal retail dates, including Black Friday, to boost grocery sales. This led to an unprecedented sell-out on Amazon (twice!). Our anchor influencers remained steadfast in their support of the campaign, extending their reach through Koko Christmas giveaways and engaging cocktail-making segments on popular podcasts. As part of the Koko moments the brand also supported the RIXO show at Cafe de Paris where we shot content to amplify and align both brands across social media.

Within the Koko Community, we cultivated a robust sense of loyalty, incentivising high-value user-generated content (UGC) creation. This approach not only increased social media followings but also translated into purchase intent, fostering a dynamic and engaged online community.