At terry&fran, we forge deep partnerships with brands to gain a deep understanding of what resonates with new, culturally diverse audiences. We actively seek authentic collaborators who share aligned values with the brand and possess the ability to expand its reach to a broader audience. One such standout partner we identified is Thy Barber, East London Barber brand renowned for their premium, American heritage values and super cool vibe.

Our approach was to create a series of ‘Bourbon x Barbering’ in-store moments that we captured for use on owned social media. This included offering customers a Wild Turkey 101 Old Fashioned with every haircut and a live music in-store which increased brand awareness and delivered exclusive, memorable customer experiences which we then amplified across social media platforms. 

We also extended the reach of Wild Turkey x Thy Barber from in-store events to on-the-road activations. We’ve showcased the collaboration at prominent events like the VIP Tepee at Black Deer Festival, Joseph Cheaney customer nights, and hosted a memorable ‘Trimdependence Day’ party in partnership with The Bourbon, a well known whiskey bar on the Roman Road in London.