Wild Turkey Bourbon
Unleashing the wild onto the UKs biggest chopper motorcycle festival
The brand was a natural fit for sponsoring the pre and after show parties, supporting local venues and giving attendees the perfect opportunity to sample this exceptional bourbon. Partnering with the 101 Run gave genuine, collaborative content opportunities across social media showcasing the brand prominently throughout the weekend (and beyond). Visitors had the chance to sample Wild Turkey at venues around the town – Picklebacks at Palm Pizzeria, Old Fashioneds at The Albion Rooms and Wild Turkey Iced Teas at Black Axe Throwing Co.
The outcome included widespread shared content across social media, as well as exposure on DICE, 101, and Dreamland websites and newsletters. DICE-owned shoots were distributed across their social accounts. The 101 Run drove significant impact for the brand by engaging attendees and leveraging powerful partnerships with the key collaborators.
Project summary:
Creative Direction
Planning
Venue Liaison
Event setup
Content Production
Graphic Design
Social Media Campaign
Social Media Advertising
Influencer / VIP outreach
VIP Gifting
Credits:
Client:
Katy Hill
Harriet Chandler
Alexandra Appleby
Chris Dennis
Terry & Fran:
Francesca Revel-Chion
Terry Childs
Christopher Blades
Dawn Ewing
Tim Beddingfield
Collaborations:
Scott Walker
Dean
Palms Pizza
The Albion Rooms
Dreamland
Margate Leisure Centre
Hermetic Sign Company
Old Town Barbers
Richie Disaster
Tom L Photos
© 2024 terry & fran
